Brand & Communications Manager
Seqera Labs
Marketing & Communications
London, UK
Posted on Wednesday, August 16, 2023
Seqera Labs is the leading provider of workflow orchestration software enabling collaborative data analysis at scale. Our mission is to empower scientists everywhere with foundational software for collaborative data analysis.
A better world through accelerated scientific discovery
Over the coming years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy are dramatically changing how we treat cancer and other major illnesses. Biofuels and biomaterials are transforming the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology are producing sustainable and ethical food.
At the heart of all of these transformations is the ability for scientists and computational biologists to make sense of an exponentially growing data set. Seqera Labs’ mission is to empower scientists everywhere with foundational software for collaborative data analysis.
Seqera Labs’ founders are the creators of Nextflow, the most widely used framework for computational pipelines and the largest community of computational scientists curating pipelines for advancing science. Seqera Labs’ goal is to provide the full suite of commercial products enabling effortless data analysis, for every scientist, on any infrastructure.
Our products are used for some of the most important work on the planet, including developing personalized immunogenic vaccines, new diagnostics, ML-based image processing, and pathogenic surveillance. For more information on Seqera Labs, visit http://seqera.io
About the role
Seqera Labs is seeking a talented and driven Brand & Communications Manager to join our dynamic Marketing team. Reporting to the Director of Marketing & Growth, you will play a pivotal role in shaping and elevating our corporate and product brands, crafting compelling messaging, and driving public relations initiatives and key sponsorships to enhance brand awareness. We are looking for a candidate with native English proficiency who possesses a strategic mindset, exceptional communication skills, and a passion for building impactful brand experiences.
Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading!
What You'll Do
- Own and build upon the current corporate and product brand strategies, ensuring consistency across all touchpoints and aligning with Seqera's vision, values, and target audience.
- Craft and refine brand messaging, positioning, and value propositions to effectively communicate our unique value to different stakeholder groups.
- Drive the development and execution of comprehensive brand marketing campaigns, collaborating with cross-functional teams to deliver impactful and cohesive brand experiences.
- Manage social media campaigns, including creating content calendars, scheduling posts, and monitoring engagement and performance metrics.
- Manage and execute public relations initiatives, including media relations, press releases, thought leadership articles, and speaking engagements to enhance brand visibility and thought leadership positioning.
- Maximize the return of strategic partnerships and sponsorships through the creation of multilayered campaigns that increase Seqera’s brand equity and reach.
- Develop and maintain strong relationships with key industry influencers, media outlets, and industry organizations to amplify brand reach and secure relevant media coverage.
- Oversee the development and maintenance of brand guidelines, ensuring consistent brand usage across all channels and assets.
- Monitor industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and inform marketing strategies.
- Measure and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and make data-driven recommendations for continuous improvement.
About you
- Bachelor's degree in Marketing, Communications, or a related field.
- Good understanding and practical experience rolling out narratives that resonate with Seqera’s target audiences - researchers, computational biologists, data scientists
- Proven experience 5 years in brand management, communications, or related roles, preferably in the technology, enterprise, or health software industry.
- Native English proficiency with exceptional written and verbal communication skills.
- Demonstrated experience in developing and executing successful brand marketing campaigns.
- In-depth knowledge of public relations principles and experience in media relations.
- Familiarity with the latest marketing trends, digital platforms, and social media strategies.
- Proficiency in project management and ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Excellent interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Passion for technology and the ability to grasp complex scientific concepts quickly.
Nice-to-have
- Good understanding and practical experience rolling out narratives that resonate with Seqera’s target audiences - researchers, computational biologists, data scientists
- Experience collaborating with and driving the growth of communities and followers
Why join us?
By learning from and with each other, we ensure our ability to drive innovation and make better decisions toward our mission. Most importantly, our culture provides a genuinely fun, inclusive, and challenging environment that will allow you to grow while making a huge difference in human health and beyond.
What will you find working at Seqera Labs?
-Flexible working hours, and remote-friendly culture.
-International working environment with more than 15 nationalities.
-Passionate & talented team.
-Continuous skills development.
-Team retreats and bonding activities.
-A culture where your opinion is valued and your decisions have a real impact on the industry.
-Excitement of a fast-growing startup in a constantly changing environment.
Great benefits:
-Time off: 20 days for vacations per year, 3 days given by Seqera in December
-Private health insurance-Home office equipment (valued at over 1,000 USD)
-Subscription to Oliva, Mental Health App-Learning and development budget per year (1,000 USD)
About Seqera
At Seqera Labs we develop software that simplifies complex data analysis pipelines. These pipelines are used for the analysis of data like DNA sequences and fMRI in applications spanning research, agritech and the clinic. Our software enables scientists to create and securely deploy their data applications in the cloud or on traditional high-performance computing infrastructure.
We are the creators and leading provider of open-source workflow orchestration software: Nextflow. We connect data pipelines, cloud infrastructure and enable collaboration across life sciences, healthcare, imaging and machine learning. Nextflow is used by thousands of organizations of all sizes—from startups to large enterprises— to manage their data analysis and get results fast.
From personalized immunogenic vaccines to sequencing-based diagnostics, Seqera's customers are performing the most critical work on this planet. We believe in a future where scientific applications and massive datasets join forces to deliver incredible outcomes.
You should know
Seqera Labs is proud to be an equal opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a global company that everyone is proud to be part of.
As we scale, we constantly improve our in-office and WFH environments and learn to help everyone have the best setup for our company's success and your personal development, while always keeping the human touch in every aspect of our lives.
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