Mundi

Mundi is the treasury operating system for Turkish mid-market companies.

Turkish finance teams operate in one of the world's most demanding macro environments: high inflation, volatile rates, fragmented banking. They spend hours a day moving cash between banks, chasing yield, reconciling payments, forecasting flows. The cost of getting it wrong is measured in significant losses, every day.

Mundi unifies their bank access, sweeps idle cash into institutional yield through licensed financial intermediaries, and reports it in real time.

We relaunched with a B2B focus 15 months ago and AUM has doubled every quarter since. The customers signing up are the kind of names that move the rest of the market when they pick a vendor.

We started with treasury. The bigger goal is to run the whole stack a Turkish finance team uses every day: payments, FX, working capital, and the workflows still stuck in spreadsheets. The next 18 months are about building toward that, and most of the work to get there doesn't exist yet.

The founders are repeat entrepreneurs with previous exits. The cap table is the people who would know: leading fintech VCs, founders of the category-defining Turkish fintechs, and Turkey's best-known bankers. We move fast, we ship constantly, and we're building the company we want to work at.

The role

We're hiring our first Content Engineer.

Content Engineer is a one-person marketing engine: someone who owns strategy, production, and publishing for every owned and earned content surface, end-to-end, with AI built into the role at the operating-system level. It's not a content strategist that delegates to writers, and it's not a writer that takes briefs. It's the whole engine in one person.

At Mundi today, founders ship LinkedIn posts when they have time, the website refresh is moving informally, and the blog is empty. The newsletter doesn't exist yet. You arrive and turn that into a media engine: website, blog, newsletter, LinkedIn, X, AI-generated video, paid, podcast appearances, webinars, trade shows. You set the editorial direction, you generate the work, you ship it, you measure it, you iterate.

The leverage proof for this role isn't a team. It's AI. You build the prompts, templates, agents, and workflows that let one person produce what a five-person content team produces elsewhere. AI is built into the role at the operating-system level.

That means judgment, not output volume for its own sake. You'll argue about which pieces are worth publishing, decide what earns its audience looks like, and own the result. You'll work directly with the CEO on positioning and lean on the rest of the team for product context and customer signal.

If you've built a content operation from zero before and missed that altitude (one person, one point of view, the audience is yours to earn), this is that work at the place where Turkish fintech is being defined.

What success looks like in 12 months

Two things.

First, build the engine. By month 3, five substantive content pieces shipping per week with quality holding up. By year-end, roughly 250 pieces shipped, an AI workflow stack the next hire builds on top of, and a content operation that compounds without quality degradation.

Second, prove it ships pipeline. One thousand engaged newsletter subscribers by year-end from zero. Ten content-sourced inbound conversations per month by month 9. Attribution measurable, growth measurable, the content engine becomes a real pipeline lever and not a brand-only exercise.

You'll fit if

You've done this before. Two to five years as a founding marketer, content strategist, content engineer, or adjacent role at a B2B SaaS or fintech. Title doesn't matter. You've built a content operation that drove real pipeline, not just impressions.

You build with AI, not just talk about it. You've shipped published content with AI in the loop, run agents on research, have a CMS wired to LLMs, and have a strong point of view on which tools earn their place. You're past the demo phase and you know what these systems are good at and where they break.

Editorial judgment and operator instincts, both at a senior bar. You hold a point of view on what's worth publishing and you can ship it. You don't separate strategy and execution into two jobs.

You're fluent in Turkish and English. Turkish is the primary writing surface: CFOs, treasurers, finance teams. You write Turkish that doesn't read like a translation. English for international docs, tools, and audiences.

You can work inside regulated-content constraints. Mundi is a regulated treasury platform. Yield language, comparative claims, and risk framing carry hard rules. Fintech background is a bonus; willingness to learn the constraints fast is non-negotiable.

You're curious about treasury, fintech, regulated infrastructure, and B2B workflows.

You probably won't fit if

• You want a defined career ladder. We'll figure it out together as you go.
• You need work broken down into tickets. Show up, see the gap, ship the piece.
• You can't hold context in fast-moving environments where priorities adjust as we learn.

How we work

In office in Istanbul, five days a week. Two short syncs each week; the rest is uninterrupted building and shipping time. You'll be in editorial sessions, customer calls, and a writing tool on the same day, often in the same hour.

You'll work directly with the CEO, founders, CPO, and CTO. Customer calls are part of the job: the best content comes from being close to the people you're writing for. The in-office requirement is deliberate as we value the compounding effect of being in the same room when a content angle needs to be argued out, when a customer story surfaces, when someone needs to whiteboard a campaign for ten minutes.