Your role at Kittl Search is changing fast: people still use Google, but more answers happen in AI with zero clicks. Kittl needs to win both - and no one owns it yet. You’ll own organic acquisition end to end - strategy, targets, prioritisation, and the case for engineering capacity - reporting to Julia (our Product Marketing Lead). What you'll do Own Kittl's organic strategy - search and AI discovery together - and be the single person accountable for organic performance Set the targets and report against them: non-branded organic growth, organic signups, signups sourced from AI answers, organic-to-paid conversion, indexed page growth Prioritise programmatic scale over volume publishing. Our create pages and comparison pages are where the leverage sits, not a bigger blog Make Kittl quotable by AI systems: structured data, extractable answers, factual specificity, and the off-site presence that shapes what models say about us Write the technical SEO requirements and win engineering capacity for them in cycle planning - you'll be arguing your corner against other claims on the same team Decide what to stop. Some of what we publish today is not compounding, and saying so with evidence is part of the job Work with Product Marketing and Growth Marketing as well as the Engineering team to prove impact, prioritise, and scope SEO-related projects What you'll need 5+ years owning organic acquisition at a product-led company, with results you can point to and explain - including the bets that didn't work Programmatic and template-driven SEO at scale, not just editorial content planning Genuinely technical: crawling and indexation, schema, server-side rendering, site architecture, page performance. You write the requirement and can tell when it's been built wrong A real point of view on GEO - what actually moves visibility in AI answers, and how you'd measure it when attribution is partial at best Fluent in the data: Google Search Console, GA4, and a product analytics tool Comfortable being the only person in the seat. You set the strategy, defend the roadmap, and don't wait to be told what matters Nice to have A freemium or self-serve SaaS funnel where organic feeds signups rather than leads Managing freelancers or agencies against a standard you set A design, creative-tools or e-commerce audience A headless CMS - we run Strapi Show us, don't tell us Tell us about one organic bet you made that others disagreed with — what you believed, what you measured, and how it turned out. Tools you'll work with Ahrefs — keyword research, backlink analysis, competitor benchmarking and site audits Peec AI — AI search visibility tracking: how Kittl shows up in answers from ChatGPT, Perplexity and Gemini Google Search Console — indexing and crawl health, sitemap monitoring, and organic performance (clicks, impressions, CTR, rankings) Google Analytics 4 — organic traffic, landing page performance and conversion attribution PageSpeed Insights / Core Web Vitals — page speed and technical performance monitoring Google Keyword Planner — search volume and keyword demand, alongside Ahrefs Our internal AI data agent — connects Search Console, BigQuery and Metabase, so you can query SEO performance alongside product and revenue data instead of in a silo Interview process Intro call with your recruiter (30 min) Hiring manager interview (45 min) A take-home challenge built on a real problem we're facing right now, not a hypothetical Challenge presentation and discussion with the hiring manager (60 min) Bar raiser interview (30 min)