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SEM Manager



London, UK
Posted on Thursday, March 7, 2024
Do you want to join us on the journey of disrupting the spend management business? Do you like to work in a fast-paced scale-up with a passionate and supportive team? Yokoy is hiring!
After closing our $80M Series B funding in 2022 and going through a hyper growth phase, we are now striving to lead the tech-focused transformation in our field and become the number 1 zero-touch spend management suite for midsize and enterprise companies. Join us as our new Growth Marketing Manager in London and help us achieve our goals! 🚀
We are looking for a Search Engine Manager with a strong background in PPC, particularly in the B2B vertical, to drive our growth marketing efforts and contribute to our growth trajectory. The ideal candidate will have 5 or more years of experience in fast-growth businesses, with a proven track record of successfully managing Paid Search channels.

👨🏽‍💻 What you'll do:

  • Develop and execute PPC strategies to drive effective customer acquisition and revenue growth.
  • Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and other relevant channels.
  • DriveA/B testing, incrementally testing to continuously improve campaign performance and ROI.
  • Collaborate with cross-functional teams, including Marketing, Sales, and Ops, to align PPC efforts with overall business goals and objectives.
  • Leverage6Sense insights and data analysis to gain a deeper understanding of prospect behavior, preferences, and journey stages, and optimize PPC campaigns to drive conversions and revenue.
  • Monitor and report on KPIs to track campaign performance and effectiveness. Analyze campaign data and metrics to identify insights, trends, and opportunities for optimization.
  • Provide regular and effective updates and insights to key stakeholders on the performance of PPC campaigns and recommend actionable strategies for improvement.
  • Stay abreast of paid search trends, best practices, and emerging technologies in performance marketing, and experiment and incorporate them into our strategy to gain competitive advantages.

⚒️ What you’ll need:

  • 5+ years of experience in B2B PPC across Google Ads and Bing Ads. preferably from fast-growth fintech businesses,
  • Proficient in leveraging 6Sense Marketing Suite capabilities..
  • Proven track record of driving sustainable growth, scaling channels, and generating qualified leads through PPC campaigns, with a strong understanding of B2B full funnel omnichannel marketing strategies and tactics.
  • Fluency in German language is an advange for the role, with the ability to create and optimize PPC campaigns targeting German-speaking audiences.
  • Proficient analytical skills and data-driven mindset, with experience in analyzing campaign performance data, conducting A/B testing, incrementally testing, and optimizing campaigns to maximize ROI.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, skilled in sharing insights with audience of different seniorities and levels of marketing knowledge.
  • Experience with other digital advertising channels, such as Display, Facebook Ads, and YouTube Ads, is a plus.
  • Initiative and desire to pursue growth and success, always eager to learn and share, obsessed with data and testing, proficient with BI and analytics tools. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Bachelor's degree in Marketing, Business, Mathematics, or related field is preferred.

🚀 What you’ll get:

  • Resources and trust: you own your work and target and can shape things from day one
  • Flat hierarchies: opportunity to work closely with the founders and the leadership team
  • Fast-paced environment: quickly measure and learn about the impact of your work
  • Flexibility: everyone has their own highly productive times - we look at the output and not at what time it was produced
  • Hybrid setup: we enjoy in-person sessions, but we have also learned (thank you Covid) how to be efficient with remote working
  • Competitive scale-up package with the possibility to partake in the upside
  • Work anywhere: we offer up to 6 weeks remote work within the EU
We are keen to get to know you. Apply with your CV and/or LinkedIn profile and a few words on why you would like to join Yokoy. We look forward to your application!
👉🏽 What’s going to happen next: we aim to get back to you regarding your application within 8 business days. Our interview process tends to take around 4 weeks to complete. If you need more flexibility or are on a tighter schedule, don’t be afraid to let us know.
If after reading our job ad you figure that this isn’t the right fit for you, feel free to share it with a friend or colleague who might be interested.
This is important to us: Yokoy is an equal opportunity employer, and we value diversity. We welcome people from all backgrounds who are looking to make the future simple with us. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability.
Yokoy automates spend management for medium and large enterprises with artificial intelligence, combining expense management, supplier invoice management and smart corporate cards into one single intuitive platform.
🏢 Founded in Switzerland in 2019 by experienced business professionals and scientists, Yokoy is the leading, all-in-one fintech platform that provides an AI-based full spend management suite for midsize and enterprise companies. By combining automation, API integrations and machine learning developed in Yokoy’s own cutting-edge research lab, the company offers expense management, supplier invoice management and smart corporate credit cards in a single intuitive tool. All underpinned by the most up-to-date security and stability. Yokoy’s mission is to finally rid the corporate spending world of the legacy processes that have plagued it for decades and is backed by leading investors including California-based Sequoia Capital, New York-based Left Lane Capital and London-based Balderton Capital.