About Wayflyer

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

What you'll do

As Marketing Operations Manager, you’ll play a critical role in driving the efficiency and effectiveness of our marketing efforts. You’ll own our marketing tech stack, ensure data integrity and lead all campaign tracking, lead management, reporting and analytics. This is a hands-on, senior role for someone with a proven track record of delivering impact across marketing operations and analytics

• Manage and optimise the marketing technology stack, ensuring all tools are integrated and operating effectively

• Own data integrity and governance across marketing systems, ensuring clean and actionable insights

• Track, report and analyse marketing campaigns, providing actionable insights to improve performance and ROI

• Collaborate with the Demand Gen Manager and Content Specialist to build and execute campaigns, ensuring seamless lead management

• Take ownership of lead management workflows, including lead scoring, routing, and nurturing in collaboration with the Sales team

• Identify and implement new tools and processes to drive marketing efficiency and scale

Knowledge, skills and experience

• 5+ years of experience in marketing operations or a related role, ideally in a B2B or fintech environment

• Deep understanding of marketing automation platforms and CRM systems (e.g., HubSpot)

• Strong proficiency in data analytics and reporting tools (e.g., Tableau)

• A proven ability to manage and optimize marketing tech stacks and ensure data integrity

• Hands-on experience building and managing lead workflows, including scoring, routing, and nurturing

• A strong analytical mindset with the ability to turn data into actionable insights

• Exceptional project management skills and a track record of delivering impact in a fast-paced environment

What is important to point out is that you can do most or all of the above mentioned and can point to your real experience doing it. You’ve probably done it at companies of different shapes, sizes and industries. Given what we do, experience in financial services, fintech and business-to-business organisations is particularly interesting to us.

On top of that, you’re amazing at prioritisation. You make sure you’re not spread too thin while also giving teams the support they need. You spend your time on the things that make a positive difference. People get why you’ve chosen to say ‘yes’, ‘no’, or ‘not yet’, and are ok with it.

What you’re like as a person and how you treat people is a big deal for us. People love working with you. You’re helpful and generous with your time and knowledge. People love helping you back. People know where they stand with you.

You’re always looking to learn and grow, on a personal and professional level. And you’re always looking to help others learn and grow by sharing your own knowledge and experience.

You know why diversity, equality, inclusion and belonging matters, and speak up when we can do better.

What happens next

We’ll review every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.

What perks and benefits do we offer?

• Work remotely abroad for up to 60 days a year

• Employee assistance programme

• Private healthcare, life and critical illness cover

• Pension plan

• Generous parental and adoptive leave policies

• Equity scheme - so you can share in our success!