About Wayflyer

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

What you'll do

As the SEO Specialist at Wayflyer, you’ll take ownership of scaling organic traffic through programmatic SEO initiatives. You’ll also contribute to improving website performance by running CRO experiments. This is a hands-on role where you’ll identify opportunities, execute optimisations and measure impact across the funnel.

• Own the organic growth metric and develop strategies to drive sustained increases in organic traffic

• Develop and execute a programmatic SEO strategy, including scalable keyword targeting, dynamic landing pages and internal linking

• Monitor and improve technical SEO, addressing issues like crawlability, page speed and schema markup

• Collaborate with the Content Specialist to create or optimise pages that align with user intent and target high-value keywords

• Analyse website data to uncover actionable insights and contribute to CRO initiatives aimed at improving lead conversion rates

• Run A/B tests on landing pages, forms and other site elements to enhance user experience and performance

• Partner with Marketing Ops and Demand Gen teams to align organic traffic strategies with downstream lead generation efforts

• Own reporting and performance tracking for SEO initiatives, providing regular updates on traffic and rankings

Knowledge, skills and experience

• 3+ years of experience in SEO, ideally in a B2B or eCommerce environment

• Proven success with programmatic SEO, including scalable content strategies, dynamic landing pages and keyword targeting

• Strong understanding of technical SEO, including site audits, page speed optimization and schema markup

• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog and Google Analytics/Search Console

• Familiarity with CRO tools (e.g., Optimizely, Google Optimize, Hotjar) and testing methodologies is a plus

• Analytical mindset with a track record of using data to inform strategies and measure outcomes

What perks and benefits do we offer?

• Work remotely abroad for up to 60 days a year

• 25 days annual leave

• Employee assistance programme

• Medical insurance

• Life and critical illness cover, plus pension plan

• Generous parental and adoptive leave policies

• Equity scheme - so you can share in our success!