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VP Marketing



Marketing & Communications
Dublin, Ireland
Posted on Tuesday, March 12, 2024

About Wayflyer

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential. Join us!

Wayflyer is revolutionising eCommerce by levelling the playing field for founders across the world. Our first product, the Merchant Cash Advance, solves a major pain point for brands: access to short-term finance to fund inventory and marketing spend. Since launching in April 2020, we’ve deployed over $3.3bn in funding to over 4,000 eCommerce founders across 11 countries.

We’ve helped companies like Wild, Dock & Bay and Branch take their businesses to the next level. Check out this video from Davie Fogherty, another one of our brilliant customers, giving a great explanation of what we do and how we helped The Oodie go from strength to strength.

We’re a fast-growing, venture-backed startup that serves a critical need for eCommerce entrepreneurs. You'll be joining an ambitious, collaborative team that's working on a huge opportunity.

We announced our Series B in February 2022 raising $150m in funding at $1.6bn valuation; backed by world-leading VCs including QED and DST Global.

Teams at Wayflyer are truly cross-functional. Regardless of your role at Wayflyer, you'll work with a variety of different disciplines and teams from around the world on a multitude of challenging projects and game-changing products to revolutionise the eCommerce landscape.

The role

As the first experienced Leadership hire into the Wayflyer Marketing function, you’ll help us understand where and how Marketing will have the most impact in accelerating our growth and strengthening our market position. You’ll be responsible for designing a comprehensive strategy to drive sustainable, scalable, marketing-led growth for the company, and aligning this strategy across the senior leadership team. You’ll shape the marketing function over time and drive its contribution to Wayflyer’s growth through the high-performing team you build. You will report directly to the Chief Business Officer and be a key member of the broader Wayflyer leadership team.

What you'll do

  • Develop and implement a multi year marketing-led growth strategy, with a particular focus on demand generation, aligned with overall marketing and growth objectives

  • Work cross functionally with Sales, Customer Success, Product, and Finance teams to align the strategy and subsequently drive strong performance

  • Develop a strategy and roadmap alongside our technology team to build a strong marketing stack that will support ongoing improvements in marketing efficiency

  • Analyze marketing data and demand generation performance to identify areas for improvement and optimization

  • Work closely with Data and Finance team to establish and improve attribution, forecasting, and reporting on ROI, communicating results to Wayflyer leadership

  • Plan, execute, and optimize multi-channel demand generation campaigns across key markets to generate qualified leads

  • Establish KPIs and metrics for demand generation initiatives in alignment with our commercial, sales and finance teams

  • Collaborate with Sales and Customer Success teams to understand lead quality and make data-driven adjustments to improve conversion rates

Minimum qualifications

  • 10+ years experience in a global Marketing leadership role with demonstrated ability to work effectively across all Marketing sub-functions and cross-functionally with Sales, Customer Success, Product, and Finance

  • Strong business acumen and a proven ability to craft demand generation strategies in alignment with product roadmaps and broader marketing and sales strategy

  • Hands-on experience in standing up the Demand Generation function and a scalable marketing tech stack in a high growth scale-up environment

  • Experience establishing attribution and performance measurement frameworks, along with excellent analytical skills and deep understanding of marketing data, attribution and tracking, to assess the effectiveness and efficiency of our demand generation programs

Preferred qualifications

  • Experience bridging B2B demand generation programs with scaled product-led growth initiatives

  • Experience in B2B Fintech

What is important to point out is that you can do most or all of the above mentioned and can point to your real experience doing it. You’ve probably done it at companies of different shapes, sizes and industries. Given what we do, experience in financial services, fintech and business-to-business organisations is particularly interesting to us.

On top of that, you’re amazing at prioritisation. You make sure you’re not spread too thin while also giving teams the support they need. You spend your time on the things that make a positive difference. People get why you’ve chosen to say ‘yes’, ‘no’, or ‘not yet’, and are ok with it.

What you’re like as a person and how you treat people is a big deal for us. People love working with you. You’re helpful and generous with your time and knowledge. People love helping you back. People know where they stand with you.

You’re always looking to learn and grow, on a personal and professional level. And you’re always looking to help others learn and grow by sharing your own knowledge and experience.

You know why diversity, equality, inclusion and belonging matters, and speak up when we can do better.

What happens next

We’ll review every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.

What perks and benefits do we offer?

  • Two company-wide wellness days per year

  • Work remotely abroad for up to 60 days a year

  • Employee assistance programme

  • Medical insurance

  • Generous parental and adoptive leave policies

  • Equity scheme - so you can share in our success!