Senior Product Marketing Manager, Member Accession Marketing
Tide
ABOUT TIDE
At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE TEAM
The Member Accession Marketing team at Tide includes a Product team specialising in building and optimising Tide’s member onboarding journeys, as well as owning additional products.
ABOUT THE ROLE
Tide is looking for an exceptional Senior Product Marketing Manager in our Member Accession Marketing area to own the marketing strategy for a number of products and propositions purpose-built for the new-to-market SME segment and to support the wider member onboarding strategy.
The key KPIs for this role are revenue and adoption of MAM owned products and services, which you’ll unlock through:
- Owning the overall Product Marketing strategy, with particular emphasis on customer validation, product messaging and positioning, CRM/customer lifecycle management, channel strategy and content
- Collaborating with Product to build the right features for members, and translating these into member facing propositions that you take to market
- Co-ordinating GTM for features and launches making sure everything is on track and teams are enabled
- Developing value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels
- Leading commercial discussions, including business casing and supporting financial forecasting
- Applying data and research to every decision you make, and ensuring this discipline is followed by all stakeholders at every point
WHAT WE ARE LOOKING FOR
- You have 5+ years of experience in Product Marketing
- You have built value propositions and positioning for Saas products, including for specific target segments
- Experience with the SME segment is essential; experience with the new-to-market SME segment specifically would be a plus
- FinTech experience is helpful but not essential
- You are comfortable leading commercial discussions
- You’re well versed in product analytics, you can use data to drive decisions and you have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics
- You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention
- You have an understanding of CRM and a foundational understanding of Performance Marketing and Sales Enablement, so that you can constructively collaborate with these channels and drive improvements
- You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
- You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution
WHAT YOU’LL GET IN RETURN
- Flexible working options
- Share options
- Group Life Insurance
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- 25 days holiday with the ability to buy extra days
- 3 days for L&D or volunteering time off per year
- We invest in your development with a £1,000 professional L&D budget per year
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand-new office near Old Street with an all-day snacks bar
- Enhanced family-friendly leave
- Sabbatical leave
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
#LI-EP #LI-Remote #LI-Hybrid
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
