ABOUT THE ROLE:

As the PR & Communications Lead for the UK, you will play a pivotal role in supporting Tide’s UK operations by amplifying our impact and solidifying our position as the No. 1 business platform in the UK, currently holding more than 11% market share. This is an opportunity to showcase your expertise in public relations and communications, leveraging your media relationships, crafting compelling narratives, and driving multi-channel campaigns that align with Tide’s business objectives.

As PR & Communications Lead you will

• Enhance Tide’s Reputation: Build and sustain Tide’s reputation as the leading business platform in the UK through strategic PR and communications initiatives.
• Media & Stakeholder Engagement: Maintain and expand relationships with UK media, industry opinion leaders, and other key stakeholders. Stay ahead of shifting trends and opportunities within the UK media landscape.
• Content Creation: Draft high-quality press releases, articles, commentary, social media posts, and other PR materials in clear, accessible language.
• Multi-Channel Campaigns: Collaborate with internal and external stakeholders to design and execute engaging, UK-focused multi-channel campaigns that elevate our share of voice and support team objectives.
• News & Research: Identify news angles and stories by conducting thorough research across a wide range of internal and external sources.
• Executive Visibility: Secure and manage speaking opportunities for Tide’s executives, ensuring their visibility is maximised across traditional and social media channels.
• Collaborative PR Strategy: Work with Tide’s PR team across multiple markets, as well as Product, Marketing, Member Engagement, Legal, Risk & Compliance, and other teams, to align efforts and share best practices.
• Operational Excellence: Support the Head of PR & Communications in enabling a seamless UK PR & Communications operation, including preparing detailed monthly reports and staying updated on reporting trends.
• Team Leadership: Manage and mentor junior team members, leading in-house training sessions to upskill the team.
• Best Practices Development: Create and promote PR & Communications guidelines, ensuring alignment across the organisation through documentation and presentations.

WHAT WE ARE LOOKING FOR:

• Experience: Minimum 10 years of PR & Communications experience, ideally within financial services, PR agencies, or fast-growing companies.
• Media Relationships: Established relationships with UK media, combined with a knack for nurturing new connections.
• Industry Awareness: Knowledge of trends and key players, including the FCA, UK Finance, Innovate Finance, Labour policy, and others.
• Storytelling Expertise: Proven ability to identify and secure impactful media coverage by crafting compelling, accessible stories.
• Proactive Mindset: A self-starter with a solutions-oriented approach who thrives in a fast-paced, high-growth environment.
• Adaptability: Comfort with ambiguity, change, and matrixed environments, demonstrating resilience and problem-solving skills.
• Strategic Planning: Strong organisational and planning abilities, with experience coordinating people, information, and relationships to deliver strategic outcomes.
• Technical Proficiency: Confidence in simplifying technical data and complex concepts for diverse audiences.
• Mission Alignment: Genuine enthusiasm for Tide’s mission to help small businesses save time and money.
• Communication Skills: Native-level fluency in written and spoken English, with a flair for crafting impactful messages.
• International Outlook: An international mindset and experience working across markets are highly advantageous.

WHAT YOU’LL GET IN RETURN:

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

TIDEAN WAYS OF WORKING:

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.