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CRM Executive



Data Science
Delhi, India
Posted on Thursday, May 16, 2024

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the role

As a CRM Executive, you will be:

  • Building and optimizing key customer journeys for onboarding and activation.
  • Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS.
  • Managing campaigns end-to-end, including ideation, execution, analysis and optimisation.
  • Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
  • Analytically using data to define, build and maintain segments.
  • Developing and implementing new CRM automation and personalisation solutions.
  • Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders.
  • Continuously look for optimizations and new ideas to develop engagement marketing opportunities.

What we are looking for

As a data-driven CRM Marketing Executive, you’ll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. What makes you a great fit:

  • 1 to 3 years of hands-on experience in Campaign Management/Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc.
  • You have experience in segmentation and targeting.
  • You may have worked in Credit, start-ups, finance services or tech space.
  • You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
  • You have A/B and MVT testing experience.
  • You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members.
  • You have the ability to handle multiple projects and adapt to changing priorities.
  • You have experience working in a subscription and/or app-based business.
  • You have an understanding of HTML, CSS and SQL.

What you'll get in return

  • Competitive Salary
  • Self & Family Health Insurance
  • Term & Life Insurance
  • OPD Benefits
  • Mental wellbeing through Plumm
  • Learning & Development Budget
  • 15 days of Privilege leaves
  • 12 days of Casual leaves
  • 12 days of Sick leaves
  • 3 paid days off for volunteering or L&D activities

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.