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Content Manager, Member Education



Marketing & Communications
Posted on Monday, April 8, 2024

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,600 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the team

The Member Support Content Team is responsible for providing members with all forms of content that will not only enrich their experience with our products and services but also help them save time and money as they run their businesses.

We work with all Tide teams and support all initiatives across the organisation since everything we build at Tide is for our members and content is key to how we engage with our members.

About the role

As Content Manager you will:

  • Take accountability for the delivery and execution of meaningful member-facing content, based on their needs and concerns, that promotes member self-service and improves the members’ understanding of Tide and its features .
  • Create educational content (always-on and ‘just-in-time’) to support Tide and its members to reduce fraud and financial crime
  • Act as a point of contact between operational, marketing and PR teams. Coordinate activity and foster collaboration with teams outside of direct control, both in customer-facing teams and supporting functions.
  • Build and execute a long term content creation, review and improvement strategy that ensure we not only deal with existing member challenges but also preempt future needs and

What we are looking for

Tide is seeking a creative Content Manager, Member Education who will lead the creation, development and refinement of our Blogs, FAQs and educational content (written, audio, video, infographics etc.). You will already know how to create compelling content that makes a positive and demonstrable impact, with excellent verbal and written communication skills, along with proven project management and relationship-building ability. You will thrive on autonomy, be passionate about understanding our members and the challenges they face, and create educational content that addresses these issues.

The ideal candidate will have:

  • Native or near-native mastery of German (both spoken and written)
  • At least 4 years experience in a content or marketing role, preferably being responsible for creating your own content and copy
  • Experience working in companies delivering value to SMEs
  • Experience working in Fintech
  • Ability to understand new products and market specifics
  • You love working with data and are keen to translate customer feedback into actions for our teams to take up. Furthermore, you’ll be able to translate the feedback into content that will improve our member support experience
  • A passion for working with data, translating customer feedback into content that will improve our member support experience
  • Self-driven and creatively minded, with a knack for producing engaging digital content
  • Experience using CRM tools like Iterable, Twilio, and Kustomer

What you’ll get in return:

  • 25 days holiday with the ability to buy 5 extra days per year
  • We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through the Learnerbly platform (available after you pass your probation period)
  • Statutory Health Insurance
  • Statutory Pension contribution
  • Parental Leave
  • 3 days paid volunteering or L&D time off per year
  • Mental health support through Plumm
  • Flexible work from home, Tide will also contribute 50% of office equipment for your remote working - up to EUR 200.
  • Work and travel globally - up to 90 days per country outside of your home country
  • Team socials
  • Sabbatical Leave
  • Option to take your your work device as your own (eligibility applies)

Tidean Ways of Working

Make work, work for you! Tide embraces and supports flexible working arrangements. We are a remote-first business that enables its employees to work remotely from anywhere in their home country. Additionally, Our Working Outside the Office (WOO) policy allows you to work from anywhere in the world, up to 90 days per year per country.

We are remote-first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.