Our beliefs about the future of creation, community & distribution
🎥 The Role
As our Founding Content Creator
You’ll be building a trusted and beloved brand and a global community of creatives.
You’ll be part of the early founding team and define what resonates, what spreads, and why.
Content is not a department here.
It is the product.
You’ll experiment across formats, audiences, and narratives.
You’ll treat every piece of content as a hypothesis.
You’ll help us understand who our product is for, and how it should be experienced.
Games will be one powerful storytelling tool, but not the only one.
You’ll heavily experiment with formats, but still have conviction about what’s really interesting to people.
You’ll know how to add valuable insights to the discussion.
You’ll become one of the prominent faces of the company.
You’ll establish software as the new content before it becomes obvious
🚀 What You’ll Do
Create (Video First)
Create several short-form videos dailyFilm yourself, the founders, behind the scenes, games, whatever tells the story bestEdit fast, iterate faster (phone, CapCut, IG Edits… speed over polish)Build playful, scrappy game prototypes to turn into video contentTurn cultural moments, trends, and memes into video experimentsCapture founder-led storytelling and behind-the-scenes creationExperiment
Test multiple video hooks, formats, and story anglesCreate variations of the same idea to learn what resonatesExplore different audiences (experienced creators, new creators, curious players)Treat low-performing videos as data, not failureDiscover
Identify which video formats unlock attention and emotionLearn what makes people comment, share, and imagine themselves creatingSurface insights that inform brand direction and product directionHelp drive content-market fit and product-market fit through videoCollaborate
Work closely with the founders on video storytellingShape Spielwerk’s early voice through a recognizable video presence🌈 Who You Are
You’re a video-native creator who loves to experiment.You build things just to see what happens.You run or have run a creator accountYou’re comfortable on cameraYou enjoy translating trends into playful ideasYou’re comfortable with ambiguity and energized by discovery.You understand game-creator culture and the excitement of first-time creators.You’re fluent in short-form storytelling.You are deeply immersed in culture and the zeitgeist and have opinions about it.You know how to get peoples’ attention, move fast, and make people feel something.You want ownership, not tasks.You want to help shape something from the very beginning.You want to work where creativity and distribution are taken seriously.You are fluent in video, but want to shape the next dominant format✨ Bonus Points (Not Required)
You might have built small games, prototypes, or interactive experiments before — not as a career dev, but as a curious maker.You’re based in Berlin or no more than 2h time-zone difference apart📬 How to apply
Create a short video to apply and forward it to us incl. your social profiles via join@spielwerk.appPlease also tell us about the most exciting content piece you have worked on so far, if you vibe coded before or even built a few games already on Spielwerk 🚀Bonus: we love learning and teaching ourselves new things, so tell us: what is something that you've most recently taught yourself that you are proud of?
