Raus is a Berlin-based, fast-growing scale-up - reshaping how people recharge in nature. Since 2021, we’ve offered immersive experiences in unique, nature-rich locations through thoughtfully designed cabins - helping more than 50,000 guests find rest away from city life. With continuous year-over-year growth and expansion across Europe, backed by leading industry investors, Marketing, Brand & Communications will be a critical lever in accelerating our next stage of scale.

This isn’t a typical B2C playbook. Our category is complex, competitive, and full of untapped potential. You won’t just manage CACs - you’ll build the full growth engine, from strategy to hands-on execution across online and offline channels, and help establish Raus as the European category leader in experiential outdoor hospitality.

• Build and lead a high-performing Marketing, Brand & Communications team (currently 5 FTE); hire, coach, set goals, and develop the operating model further

• Own all marketing channels end-to-end across Online as well as Offline and establish a setup that allows continuous testing to identify the most impactful playbooks; Conversational (whatsapp), Podcast, TikTok

• Own and Develop the Raus brand: positioning, narrative, identity — establish Raus as the category defining brand

• Scale SEO and our GEO muscle as an emerging acquisition channel

• Own PR/Communications: messaging & narrative architecture, media relations, creator/influencer and partnership strategy

• Strengthen lifecycle/CRM (email, push, in-app, referral) to improve activation, retention, and LTV

• Pilot and scale non-digital growth plays — OOH, print, experiential/PR stunts — with clear hypotheses and lightweight measurement to unlock repeatable, word-of-mouth growth

• Drive our Performance Marketing engine across Meta, native, paid search and affiliates and explore new channels

• Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack

• Build brand-led growth to reduce performance dependency

• Launch storytelling format and drive organic reach and awareness through zeitgeist-aligned, PR-worthy campaigns

• Expand brand partnerships to unlock new audiences

• Maximize influencer efficiency and measurable impact

• Build out CRM for personalized lifecycle communication - incentives to boost guest feedback volume

• Within your team you will own our distribution & revenue Mgmt

• Work closely with the founders and executive team to actively shape business strategy

• 6+ years in Marketing/Brand/Comms with 3+ years people leadership; you’ve built teams and upgraded talent

• Proven track record launching channels across online and offline and scaling them profitably with a hands-on mentality

• Deep Google & Meta and/or native expertise; SEO exposure is a strong plus

• Hands-on performance chops across creative, targeting, bidding, landing pages, and funnel design

• You'll receive an attractive salary along with a meaningful equity package.

• We work together in flat hierarchies to shape the next steps for sustainable, regional, and nature-connected travel. Help us create guest experiences that truly stay with them.

• You’ll work from our lively and cheerful Berlin office, with flexibility in location and working hours whenever possible.

• We know how important time off is, which is why our employees receive 28 vacation days plus one additional day per year for charitable work.

• Know Your Product: Enjoy 3 complimentary cabin nights per year for you and your plus one!

• We want to learn and grow with you: you’ll have creative freedom and room to develop, and we are eager to hear your ideas — we’re open to bold visions.

• Work-life balance matters: you’ll receive a DRV Travelcard and either a contribution to your BVG ticket or Urban Sports Club membership… and we’re continuously expanding our benefits.

• Never without my team: we believe RAUS only gets better when we get better together. That’s why fun is part of the job — with plenty of team events and an annual offsite to bring everyone together and keep things fresh.

Raus is a Berlin-based, fast-growing scale-up - reshaping how people recharge in nature. Since 2021, we’ve offered immersive experiences in unique, nature-rich locations through thoughtfully designed cabins - helping more than 50,000 guests find rest away from city life. With continuous year-over-year growth and expansion across Europe, backed by leading industry investors we establish Raus as the European category leader in experiential outdoor hospitality.