Senior Manager, Account Based Marketing (ABM)
Planetly
Marketing & Communications
San Francisco, CA, USA
USD 139,050-208,575 / year + Equity
Posted on Jan 14, 2026
Strength in Trust
OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.The Challenge
We’re looking for a strategic and experienced Senior Manager of Account-Based Marketing (ABM) to lead and scale our global ABM efforts. This leader will report to the VP of Global Demand Marketing and will be responsible for owning end-to-end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross-functional teams to prioritize and execute programs. This role is ideal for a data-driven marketer who is passionate about delivering targeted, high-impact experiences to enterprise accounts.
Your Mission
- Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
- Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
- Co-own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
- Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
- Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
- Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
- Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
- Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
- Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
- Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce
You Are
- 8–10+ years of SaaS marketing experience, with at least 5 years in ABM roles
- Proven success building and scaling ABM programs with measurable pipeline impact
- Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
- Experience presenting to executive stakeholders and translating complex data into actionable insights
- Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals
- Strategic thinker with a hands-on approach and a bias for action
- Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously
For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
Salary Range
$139,050—$208,575 USD
