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Social Media & Marketing Associate

OZÉ

OZÉ

Marketing & Communications
Accra, Ghana
Posted on Aug 20, 2024

We are searching for a creative, tech savvy and energetic Social Media & Marketing Associate to join our growing marketing team. You will be instrumental in supporting our Social Media & Community Manager in developing and executing engaging content, managing our online presence, and assisting with a variety of marketing initiatives. In this role, you will play a key part in driving brand awareness, increasing audience engagement, and achieving our marketing goals.

About Oze:

Oze means business, and the growth of it. We’re passionate about enabling small businesses and local ownership to grow with technology, particularly in emerging markets. That's why we're starting in Africa. By providing small businesses with the data they need to make decisions, Oze enables investment-readiness and a chance for a local economy to assert itself on a global stage. We are looking for people who are passionate about leveraging technology & designing for impact.

Oze’s Core Values:

  1. Small Businesses
  2. Collaboration
  3. Ownership
  4. Quality
  5. Trust
  6. Growth

Social Media & Marketing Associate:

To position Oze as the #1 go-to resource for small business owners in Africa and generate continued interest in our products and services through the creation of high-traffic social media and web content and the maintaining of a community of users who act as evangelists for the company. Experienced graphic designer and videographer a plus.

Job Responsibilities:

  1. Collaborate with the marketing team to execute a comprehensive social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, etc.)
  2. Create engaging and high-quality social media content, including text, images, videos, GIFs, and memes.
  3. Schedule and publish content according to a strategic calendar, analyze performance metrics, and identify trends to optimize future content for maximum engagement and reach.
  4. Assist with the development and execution of social media campaigns and promotions to drive brand awareness and achieve marketing objectives.
  5. Stay up-to-date on industry trends and identify trending topics and hashtags to leverage for increased reach and engagement.
  6. Conduct research to identify potential Oze entrepreneur stories and collaborate on case study development.
  7. Assist with managing the community of Oze entrepreneurs, ambassadors, affiliates, and social media influencers
  8. Assist with video content creation and editing
  9. Stay up-to-date on the latest social media marketing trends and best practice
  10. Perform other assigned tasks to support the overall marketing goals.

Desired Experience and Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
  • Experience in launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
  • Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
  • Proven ability to create engaging and high-quality social media content across various formats
  • Strong understanding of social media platforms, algorithms, and best practices
  • Excellent written and verbal communication skills with a knack for crafting compelling captions
  • Data-driven approach with an eye for detail and a passion for continuous improvement
  • Familiarity with basic graphic & video editing software
  • Excellent problem-solving skills and a proactive approach
  • Ability to work effectively both independently and as part of a team
  • A willingness to learn and adapt to new technologies and trends


We are searching for a creative, tech savvy and energetic Social Media & Marketing Associate to join our growing marketing team. You will be instrumental in supporting our Social Media & Community Manager in developing and executing engaging content, managing our online presence, and assisting with a variety of marketing initiatives. In this role, you will play a key part in driving brand awareness, increasing audience engagement, and achieving our marketing goals.