About the Role
As Neftify's marketing lead and first marketing hire, you'll get your hands dirty driving product marketing efforts, driving growth, building the brand, developing a performance marketing strategy, running experiments, and eventually building a team. Our marketing lead is the expert on our customers and how to reach and grow them.
- Set overall vision, strategy, roadmap, plans, and priorities to enable the development and execution of marketing success for Neftify
- Drive the integrated strategy for growth marketing efforts across all touchpoints, including paid acquisition via tokens, SEO, and lifecycle marketing
- Define and drive from an integrated growth model that acts as the backbone of our strategic approach to growth
- Represent the voice of the customer (both current and future) and deepen our understanding of our customers by establishing new research capabilities
- Accelerate content engagement to drive customer acquisition and improve retention
- Be the expert on our market, customers, customer pain points, and competition to inform company and product strategy
- Own our brand and positioning
- Identify exceptional PR agency partners and own the relationship
- You have strong strategic, analytical, organizational, and problem-solving skills. In addition, you love solving difficult problems
- You know how to influence product roadmaps
- You’re analytical and quantitative leveraging data to drive decisions. Ideally, you have experience managing and optimizing marketing investments and running A/B tests
- You thrive in fast-paced, high-growth environments
FAANG experience, college pedigree, and age are not factors that we take into consideration. Track record and a history of building cool shit is all we care about.