About Khazna

Khazna launched in 2020 with a mission to improve the financial well-being of the underbanked, who have little access to formal financial services by providing access to convenient, effective and secure smartphone-based financial services. Khazna has received the Central Bank of Egypt’s first prepaid card license and aims to become the go-to neobank for underbanked consumers across the Middle East. In the next phase of its journey, Khazna is looking to continue scaling up its operations in Egypt and to launch its operations in Saudi Arabia.

This is a fun stage in the company's lifecycle as the core foundation has been but it is still early enough to assume a ton of ownership and to help shape the future of the company and its success.

We are consistently on the lookout for rock stars to help us solve for financial inclusion

Job Summary

The Director of User Acquisition & Activation is responsible for leading Khazna’s user onboarding channels across Egypt, ensuring that users within contracted corporate accounts successfully register, activate their accounts, receive the required support, and complete their first transactions. The role oversees field onboarding, tele-sales, user outreach and follow-up, referral activation, onboarding support, and pickup-centre operations. It develops scalable onboarding and activation models, manages channel performance, and ensures a seamless, efficient, and high-quality user experience.

Key Responsibilities

• Own the overall user onboarding and activation channel strategy and execution across Egypt.
• Lead and develop Field Onboarding, User Outreach and Follow-up, Tele-Sales and Lead Generation for our Markets, Referral Activation, Onboarding Support, and Pickup Centre teams.
• Deliver quarterly and annual user outreach, registration, activation, first-transaction, and ongoing usage targets.
• Build scalable user acquisition models to increase user adoption within existing and newly signed corporate accounts.
• Design onboarding journeys, activation campaigns, user engagement initiatives, and channel interventions to improve conversion from inactive to registered, activated, and transacting users.
• Monitor onboarding, activation, and channel performance through KPIs, dashboards, analysis, and reporting, taking corrective actions where needed.
• Develop incentive schemes, productivity measures, quality standards, and performance-management processes for all onboarding and activation channel teams.
• Work closely with Corporate Acquisition, Key Account Management, Customer Success, Marketing, Product, Operations, and Customer Service to improve user onboarding, activation, and adoption.
• Identify opportunities to optimize onboarding workflows, user follow-up processes, field tools, CRM usage, and handovers between Commercial, Operations, and Customer Service.
• Coach and develop managers and team leaders to build a high-performing, customer-focused onboarding and activation organisation.
• Support strategic projects and new onboarding-channel launches to accelerate user adoption and business growth.
• Prepare regular business reviews and performance updates for executive management, covering onboarding volumes, activation quality, user adoption, channel productivity, and customer experience.

Qualifications

• Bachelor’s degree in Business Administration, Commerce, Marketing, or a related field.
• 8+ years of experience in Commercial Operations (customer onboarding, user activation, field operations, service delivery, channel operations).
• At least 4 years of experience leading multi-level onboarding, activation, field operations, customer-facing, or channel-support teams.
• Experience in fintech, financial services, telecom, or technology is preferred. Experience leading large-scale employee, customer, agent, or user onboarding operations is strongly preferred.