Senior Brand Strategist
Inkitt
Product
San Francisco, CA, USA
Posted on Thursday, March 14, 2024
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
- Provide guidance and training to internal teams to ensure consistent adherence to brand guidelines, fostering a brand-centric culture within the organization
- This individual will be responsible for creating and clarifying brand inputs to brand architecture, brand identity, product and feature roadmaps, and campaign development to positively shift perceptions, influence desired customer behaviors, and grow our business
- Develop and implement comprehensive brand strategies to enhance the company's global market positioning and achieve business objectives
- Conduct thorough market research to understand industry trends, competitor activities, and consumer insights, translating findings into actionable brand strategies
- Define and articulate the brand's unique value proposition; ensuring consistent messaging across all channels and touch points to build a strong and cohesive brand identity
- Collaborate with cross-functional teams; including marketing, product development, and business development to align brand strategies with overall business goals and ensure consistent brand representation
- Drive brand innovation by identifying opportunities for differentiation, staying ahead of market trends, and implementing creative solutions to set the brand apart in the industry
- Assess opportunities or challenges for our brands that result from changing conditions in the category or the world at large and make related recommendations
- Develop and enforce brand guidelines to maintain a consistent visual and verbal identity, ensuring all communications align with the brand strategy and standards
- Build and maintain relationships with internal and external stakeholders, ensuring a shared understanding of the brand vision and fostering brand advocacy
- Establish key performance indicators (KPI's) to evaluate the effectiveness of brand strategies and campaigns, providing regular reports and insights for continuous improvement
What You'll Bring:
- 5+ years of experience
- Experience of bringing creative and innovative ideas to the table, fostering brand differentiation and resonance in the market
- Analytical skills to interpret data, derive meaningful insights, and use metrics for informed decision-making
- Exceptional written and verbal communication skills to articulate brand messages effectively and maintain consistent brand communication
- A creative mindset with the ability to innovate and differentiate the brand in a competitive environment
- Deep understanding of the target audience and a customer-centric approach to shaping brand strategies
- Experience in brand and agency/consulting firms to see a variety of brand strategy application
- High level of interdependence in order to push big projects with multiple statekholder and touchpoints
- Experience building a brand
- Strong Powerpoint and presentation skills
What We’ll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching after two years with us
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Snacks and drinks from our micro-kitchens
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $160,000—$200,000 USD. Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
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