Senior Creative Strategist
Inkitt
San Francisco, CA, USA
Posted on Friday, February 2, 2024
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
- Read books/watch series, identify USPs and key moments, and translate into creative briefs
- Partner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends
- Act as a story "producer": compile learnings on assigned stories and work with Content team to optimize content retrospectively
- Ideate and brief new creatives on story and brand level
- Oversee creative production lifecycle of respective briefs and provide feedback to designers
- Stay on top of trends and competitors' strategy; find the next breakout format and/or platform.
- Write Creative Briefs and work directly with Creative Service team in developing ad concepts
- Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
What You'll Bring:
- 4+ years of experience in leading creative strategy for paid marketing campaigns
- Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus
- Experience with PR and brand communications
- Knowledge in pre and post-install UA KPIs
- Strong understanding of full funnel marketing and its relationship to storytelling through ads
- Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers
- Track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth
- Strong analytical skills and data-driven thinking
What We’ll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching after two years with us
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Snacks and drinks from our micro-kitchens
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $120,000—$150,000 USD. Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
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