Principal User Acquisition Manager
Inkitt
San Francisco, CA, USA
Posted on Nov 21, 2020
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
- Grow Galatea’s target audiences through paid media channels
- Plan, execute, analyze, and optimize user acquisition campaigns across performance UA channels
- Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
- Focus on new channel expansion such as but not limited to tiktok, pinterest, influencer marketing, CTV, and podcast
- Monitor and communicate critical performance indicators through regular, insightful reporting
- Establish and maintain robust data infrastructure and dashboards setup with Business Intelligence, ensuring a comprehensive understanding and utilization of the full conversion funnel for ongoing optimizations
- Assess and refine tracking and attribution systems to enhance reporting accuracy and reliability
- As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Product, Data, Engineering, Content)
- Keep up with industry trends and new UA opportunities beyond existing channels
What You'll Bring:
- You have 7+ years of experience managing paid UA campaigns for a mobile B2C application.
- You are passionate, constantly curious, and a proactive marketeer
- Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
- You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
- You have a deep understanding and proven competencies in various marketing channels and experience around expansion into supplemental channels to fuel growth
- You are a confident user of Excel, Google Sheets and Dashboard tools
- You are experienced with Adjust or any similar MMP tool
- You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
Who We Are Looking For:
- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
What We’ll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and Galatea TV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog/cat friendly offices in Berlin and San Francisco
The annual base salary range for this position is $60,000—$320,000 USD. Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
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