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Local Marketing Manager (all genders)

GoStudent

GoStudent

Marketing & Communications
bochum, germany
Posted on Jul 19, 2024

The role in a Snapshot

Studienkreis is one of the leading private educational providers in Germany. We offer qualified tutoring and supplementary educational support for students of all grades and school types in all common subjects.

The individual support of our students follows a scientifically proven learning concept. It strengthens children and adolescents' responsibility towards their learning success, improves confidence in their abilities, and helps them develop and unfold their potential.

With our approximately 1,000 locations, we ensure our customers have access to services close to their homes and, moreover, provide professional online tutoring through trained e-tutors. To provide parents with guidance in the tutoring market, we regularly have the quality of our services assessed by TÜV Rheinland. Besides top-notch tutoring, exceptional service is of utmost importance to us. We are proud to have continuously ranked as the number 1 tutoring service provider in Germany's largest service ranking since 2013, as per customer experience.

To further enhance our customer acquisition and brand visibility, we are seeking a Local Marketing Manager to join our dynamic team and manage our regional and local marketing efforts.

Job Overview:

The Local Marketing Manager will play a crucial role in developing and implementing regional and local marketing strategies across our 700 centres in Germany. This role involves working closely with centre managers, sales representatives, and sales managers to align marketing initiatives with sales objectives. The ideal candidate will be responsible for project managing local marketing campaigns, ensuring brand consistency, and measuring performance effectively.

Location

Bochum, Germany

Key Responsibilities:

  1. Strategy Development:
    • Develop and execute comprehensive local marketing strategies to drive customer acquisition and brand awareness.
    • Align marketing initiatives with sales goals and overall business objectives.
    • Analyse market trends and competitor activities to identify new opportunities.
    • Contribute to advance market and consumer research through insights and hypotheses collected locally
  2. Project Management:
    • Collaborate with centre managers to plan and execute local marketing campaigns and events.
    • Coordinate with internal and external stakeholders to ensure timely delivery of marketing materials and resources needed to execute initiatives.
  3. Brand Management:
    • Ensure consistent brand messaging and image across all local marketing activities.
    • Act as a brand ambassador, representing the company at local events and activities.
  4. Performance Measurement:
    • Define KPIs and metrics to measure the success of local marketing initiatives.
    • Analyse initiatives data and provide insights to optimise future strategies.
    • Prepare regular reports on local marketing performance and ROI to Marketing and Sales management
  5. Sales Liaison:
    • Collaborate with sales representatives and sales managers to understand market needs and customer preferences.
    • Provide support and training to sales teams on local marketing initiatives and ensure they have access to the right material (e.g., brochures, flyers, etc.) to achieve initiatives goals
    • Collect feedback from sales teams to improve marketing strategies.
  6. Budget Management:
    • Oversee budgets for local marketing activities.
    • Optimise spending to maximise ROI and achieve growth targets.
    • Ensure transparency and accuracy in financial reporting.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience (3+ years) in trade marketing, field marketing, or local marketing roles.
  • Strong project management skills with the ability to multitask and prioritise effectively.
  • Experience liaising with sales representatives and sales managers.
  • Proficiency in German language (spoken and written).
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Excellent communication and interpersonal skills.
  • Willingness to travel to centre locations across Germany and to HQ in Bochum as needed.

Your way to unlock your full potential

  • Disrupting Education: Join us for a unique opportunity to disrupt the traditional education landscape. It's not just a job; it's a chance to be part of something big and meaningful.
  • Global Dream Team: Say hello to an international and diverse crew of thinkers, doers, and magic makers. Get ready to be inspired daily by your colleagues from around the world.
  • Work, Your Way: We offer a flexible, hybrid work environment that respects your need for work-life harmony with 2/3 remote days a week & 5 fully remote weeks a year so you can shine in a way that suits you best.
  • Office Shenanigans: Our regular team and office events will keep your spirits high. We believe in bonding, celebrating, and having a blast together.
  • Strength in Unity: Join one of our GoStudent Employee Resource Groups (ERGs) and be part of communities that champion causes you're passionate about.
  • Growing is LIT: The sky's the limit in our EdTech playground. Access a wide array of online and in-person learning and development opportunities to build your career as high as your dreams can take you.
  • Support Around the Clock: We've got your back 24/7. Enjoy a comprehensive Employee Support Programme that's not just for you but for your loved ones too.

Life at GoStudent:

Do you want to reimagine education together with us and join a mission to believe in?

GoStudent is one of the world’s leading tutoring providers and education platforms. We’re also a unicorn and have raised more than €675m investment to date. Together with our acquisitions Seneca Learning, Tus Media, Fox Education and Studienkreis, we currently support more than 11 million families each month to fulfil our vision to help each student reach their full potential.

We are passionate about disrupting the future of education and making a real impact. Join our journey and unlock your creativity and advance your career by mastering exciting challenges together with an international, driven team. We are here to support your goals and to discover how far we can reach by growing smarter and stronger together. If this sounds good to you, then join us now and unlock your full potential.

Openness Statement

At GoStudent, we are an open and welcoming bunch that values your unique skills, passion, and potential. We don't hire based on age, gender, nationality, or political views, but rather focus on your talent and motivation to contribute to the future of learning. Even if you are a unicorn - just as GoStudent is: if you believe that you can make a positive impact, we encourage you to throw your hat in the ring & to apply, regardless of whether you meet every requirement. Our team is diverse, and we believe that this diversity fosters creativity and innovation, making us a better company. Join us in reimagining the future of learning!

Learn more about "Who we are"

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