Digital Marketing Manager (SEO and website)
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Position Overview: We are searching for a highly skilled and motivated Technical SEO and Website Manager to join our team. In this role, you will have a critical part in improving our online presence by optimizing our website for search engines, ensuring optimal website performance, and implementing strategies to drive organic traffic growth. The ideal candidate possesses a strong mix of technical expertise, analytical thinking, and a deep understanding of SEO best practices.
Roles and Responsibilities
- Technical SEO:
- Conduct thorough website audits to identify technical issues affecting SEO performance.
- Implement on-page SEO strategies, including optimizing meta tags, headings, image alt tags, and internal linking.
- Monitor and enhance site architecture, URL structures, and XML sitemaps.
- Collaborate with development teams to address technical SEO issues and implement recommendations.
- Keyword Research and Analysis:
- Perform in-depth keyword research to identify relevant and high-potential search terms.
- Monitor keyword rankings and analyze organic search traffic to identify trends and opportunities.
- Develop and implement keyword optimization strategies across website content.
- Website Performance:
- Monitor website performance, including page speed, mobile-friendliness, and overall user experience.
- Collaborate with web development and design teams to improve website speed and user experience.
- Implement technical solutions to enhance website performance and ensure optimal loading times.
- Content Optimisation:
- Work closely with content creators to ensure new and existing content is optimized for SEO.
- Provide guidance on content structure, keyword integration, and internal linking.
- Regularly review and update existing content to align with evolving SEO best practices.
- Competitor Analysis:
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for SEO improvement.
- Stay informed about industry trends and changes in search engine algorithms to adjust strategies accordingly.
- Data Analysis and Reporting:
- Use tools such as Google Analytics and SEO platforms to analyze organic traffic, conversions, and other relevant metrics.
- Prepare regular reports on SEO performance, highlighting key insights and actionable recommendations.
- Technical Skill Development:
- Stay up-to-date with the latest SEO trends, algorithms, and best practices.
- Continuously develop technical skills to adapt to changes in search engine algorithms and industry standards.
- Candidate should have 4 years+ in SEO
- Ability to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivity.
- Strong self-direction with proven ability to - think on your feet- and take appropriate actions.
- You are self-directed, organized, and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
- Willingness to build meaningful partnerships with all departments and levels of the organization and to effectively communicate information and concepts to different skill levels and personalities.
- Health Insurance
- Training & Development
- Remote Work
- Paid Leaves
- Flexible working
- A screening call with the Senior Recruiter for 30 minutes.
- Technical round with Digital Acquisition Manager 60 minutes
- Technical interview with HM for 45 minutes.
- Take home assignment
- Assignment review with Digital Acquisition Manager and HM - 60 minutes