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Performance Marketing Manager

EstateGuru

EstateGuru

Marketing & Communications
Tallinn, Estonia
Posted 6+ months ago
  • Develop and execute a 360-degree performance marketing strategy across paid, organic, and earned media channels.
  • Own and optimize digital campaigns across Google Ads, Meta, YouTube, programmatic, and retargeting platforms.
  • Drive technical SEO efforts: improve metadata, crawlability, Google ratings and placements.
  • Monitor and report on KPIs related to website traffic, search visibility, conversion rates, and especially investment volumes from online sources.
  • Conduct CRO tests and iterate on landing pages to increase campaign performance.
  • Collaborate closely with design, content, and analytics to ensure all marketing efforts are aligned and high-impact.
  • Keep up with performance trends, algorithm changes, and new ad formats/tools.