Growth Lead (Latam)
Due
Sales & Business Development
Posted on Nov 7, 2024
Growth Lead (Latam)
Growth / Marketing - Full Time | Mexico / Brazil / Colombia / Argentina
About Us
Due is building a new payments platform that leverages the latest advancements in blockchain tech / crypto. Today business and consumer payments are dominated by an oligopoly of card schemes working on top of a legacy banking system. We want to challenge this status quo and build a stack of payment solutions, that would allow for permissionless, self-sovereign, global and frictionless payments.
A lot of the things we are building are experimental and haven’t yet been adopted by retail customers or businesses. Our job is to build the best product based on the latest tech and bring adoption both on the consumer and merchant side of payments.
Due is a London-based company founded in Sep 2022 with fresh Seed funding from top-tier crypto and fintech investors. We have seen great traction in our product with minimum marketing and growth efforts, and are now looking for a Growth Lead to 100x our user base in the next year and build a world class growth engine.
About the Role
As our Growth Lead in Latam, you will spearhead the development and execution of our growth and marketing strategies from the ground up, both B2B and B2C. You'll be the first Growth hire, playing a pivotal role in shaping our growth trajectory and building a top performing team.
What will you be doing:
Conducting market research to understand competitor trends and customer needs and pain-points
Develop and execute a growth and marketing strategy from the ground up, targeting user acquisition, activation, and retention
Set up and manage marketing campaigns across key digital channels
Manage and create content for social media channels, blogs, and other digital platforms
Collaborate with product, design, and development teams to optimize user journeys and conversion funnels
Analyze marketing and growth data to measure performance, identify trends, and refine strategies
Work on PR and partnerships to increase brand awareness and credibility within the ecosystem
Requirements
3-5 years of experience in payments, fintech, or related industries
Interest in crypto payments / stablecoins / cross-border finance
Strong entrepreneurial mindset and willingness to wear multiple hats
Strong understanding of digital marketing tools and platforms
Strong sales / communications skills
Proven track record of developing and executing successful user acquisition campaigns across multiple channels
Excellent leadership, team-building, and management skills
Fluent in English and Spanish
Nice to Have
Prior experience in blockchain or crypto projects
Knowledge of the regulatory landscape in fintech marketing
Basic design skills
Fluent in Portuguese
Benefits
🏝️ 28 days of paid holidays
🌏 Work remotely from anywhere in Mexico, Brazil, Colombia, Argentina
🏄♂️ No corporate BS, work flexibly and autonomously
How to Apply
Send your CV to vasco@due.network
