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Marketing Operations Manager (f/m/d)

CoachHub

CoachHub

Marketing & Communications, Operations
Berlin, Germany
Posted on Tuesday, April 9, 2024

CoachHub is on a mission to democratise coaching for all career levels worldwide. We need an amazing team to achieve this, so we’re bringing together kind, smart and highly-skilled people from all corners of the globe.

If you'd like to shape the success story of a fast-growing, award-winning company and the leading global digital coaching platform - get in touch!


At CoachHub, we are inspired by the idea of everyone experiencing the power of coaching – we want to democratize coaching for all career levels worldwide. Our Marketing team contributes to our mission by sparking awareness about the transformational impact of digital coaching. Our full-powered global team works across the marketing spectrum to make this happen; Digital, Brand, Content and Field Marketing.

Vision and Mission

We are expanding our team! We are seeking a highly skilled and detail-oriented Marketing Operations Manager to join our dynamic marketing team. The ideal candidate will be responsible for overseeing and optimizing various marketing processes, managing tools and technology stack, ensuring GDPR compliance, and driving efficiency in lead generation and campaign execution. The Marketing Ops Manager will play a crucial role in improving overall marketing effectiveness through streamlined workflows, documentation, and automation. You will be at the crossroads of 2 teams: RevOps and Marketing.

Key Responsibilities:

Campaign Management:

  • Develop and execute marketing campaigns in collaboration with cross-functional teams.

  • Ensure seamless importation of leads into our CRM

  • Troubleshoot and resolve any errors in campaign execution.

Lead management & Marketing attribution

  • Understanding of whole sales funnel from lead to deal, ability to follow up on every step and to troubleshoot when needed

  • Ability to analyze performance and recommend improvements based on strong understanding of marketing attribution modeling

Enablement

  • Document and maintain detailed processes related to marketing operations.

  • Conduct workshops and create guides to facilitate understanding and adherence to processes.

  • Conduct regular Q&A sessions to address queries and ensure process comprehension.

General Operations

  • Manage and optimize the marketing technology stack for maximum efficiency.

  • Ensure compliance with GDPR regulations in all tools and processes.

  • Track and manage the marketing budget effectively.

Automation and Optimization:

  • Build and implement marketing automation workflows to enhance operational efficiency.

  • Maintain and optimize forms for lead generation.

  • Conduct regular lists cleanup to ensure data accuracy.

Landing Page Improvements:

  • Collaborate with the creative team to improve the design and functionality of landing pages.

  • Integrate GDPR features into landing pages for compliance.

MQL Scoring:

  • Develop and refine Marketing Qualified Lead (MQL) scoring models.

  • Implement strategies to improve lead quality and conversion rates.

Qualifications:

  • 4 years minimum of experience in Marketing Ops

  • Strong understanding of marketing technology, CRM systems, and automation tools.

  • Experience and proficiency in Hubspot and Salesforce

  • Familiarity with GDPR regulations and compliance requirements.

  • Excellent troubleshooting and problem-solving skills.

  • Proficient in budget tracking and reporting.

  • Ability to lead workshops, create guides, and conduct Q&A sessions.

Profile & Competencies:

  • Comfortable in a global, hyper-growth, fast-paced environment

  • Strong cross-functional collaborative skills, ability to convince and influence stakeholders

  • Analytical mindset with a focus on continuous improvement.

  • Strong organizational and project management skills.

  • Excellent communication and collaboration skills.

  • Detail-oriented with a commitment to data accuracy.

  • Ability to work in a fast-paced and dynamic environment.

What we offer

  • Your own personal coach for unlimited sessions that will help you to unlock your potential and regular growth conversations with your supervisor

  • Growth: An opportunity to join a fast growing and agile company

  • The people: You will join an international team of driven and supportive people on a mission

  • Impact: You have a direct impact on people's lives and make a true difference

  • Feel welcome: First class company onboarding week that will get you settled in in no time, both remotely and in-house

  • Experience a strong focus on professional and personal growth across all teams (we are a Coaching company after all!)

  • Working on the forefront of the future of work in an international environment

If you are a results-driven individual with a passion for optimizing marketing operations and ensuring compliance, we invite you to apply for this exciting opportunity. Join our team and contribute to the success of our marketing initiatives.

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About CoachHub

CoachHub is the leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce, regardless of department and seniority level. By doing so, organizations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention.

CoachHub’s global pool of coaches is comprised of over 3,000 certified business coaches in 70 countries across six continents with coaching sessions available in over 60 languages, to serve more than 500 clients.

Our programs are based on advanced R&D from our Coaching Lab. CoachHub is backed by leading tech investors, including Draper Esprit, Holtzbrinck Ventures, Partech, RTP Global, Signals Venture Capital, Sofina, Softbank and Speedinvest.

As of 2022, CoachHub is a certified Carbon Neutral Company. Find out more about CoachHub’s dedication to positive impact at www.coachhub.com/esg.