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Product Marketing Manager



Marketing & Communications, Product
Berlin, Germany
Posted on Monday, April 8, 2024

CoachHub is on a mission to democratise coaching for all career levels worldwide. We need an amazing team to achieve this, so we’re bringing together kind, smart and highly-skilled people from all corners of the globe.

If you'd like to shape the success story of a fast-growing, award-winning company and the leading global digital coaching platform - get in touch!

Product Marketing Manager @Coachhub

At CoachHub, we are inspired by the idea of everyone experiencing the power of coaching – we want to democratize coaching for all career levels worldwide. Our Marketing team contributes to our mission by sparking awareness about the transformational impact of digital coaching. Our full-powered global team works across the marketing spectrum to make this happen; Digital, Brand, Content and Field Marketing.

Vision and Mission

We are expanding our team! We are looking for a Product Marketing Manager to create a product marketing strategy for CoachHub. Your work will be an integral part of our company's growth and success. You will report directly to our VP of Marketing. You will be at the crossroads of 4 teams: Sales, Sales Enablement, Product & Marketing.

About the Job

Product Marketing Strategy

  • Translating product functionality and technical details into user benefit and value to convey our positioning and messaging

  • Improve our buyer personas to ensure we communicate with the right way, through the right channels

  • Create powerful product value propositions, based on B2B customer segmentation, competitive data, market trends and insight from product & sales teams

  • Identify our USPs (Unique Selling Propositions) and make sure they stand out throughout all our content and are adopted by our sales organization.

  • Create go-to-market strategies for our new products: build plans that create impact & support product adoption and retention, leveraging all relevant channels in collaboration with the Product team, Marketing team & Coaching Lab

  • Support with analyst relations

  • Lead our product communication with clients through our quarterly newsletter and more

Content Production

  • Develop content that articulates the benefits of our products:

  • Website content: in collaboration with our SEO team, guarantee that the content on our website reflects our market positioning

  • Sales documentation: in collaboration with sales enablement & design teams, create content to support our sales team to acquire new clients or grow existing ones

  • Content marketing: from product videos to emails, event activations, media campaigns… make sure our value proposition is visible and clearly communicated in everything we create

  • Contribute to lead generation campaigns with Bottom of Funnel content and presentation"

  • Important: copywriting & copy review is an essential part of the mission. You need to love copywriting and excel at it.

Your Profile

  • 4 years minimum of experience in B2B Product Marketing

  • Proven marketing skills and mastery of value proposition creation

  • A previous experience in the HR / L&D field is a strong plus

  • Excellent communication skills in English (written and spoken) - any other language is a plus

  • Comfortable in a global, hyper-growth, fast-paced environment

  • Desire and ability to navigate in an unstructured environment where processes are still being built

  • Strong cross-functional collaborative skills, ability to convince and influence stakeholders

  • Strong project management skills

What we offer

  • Your own personal coach for unlimited sessions that will help you to unlock your potential and regular growth conversations with your supervisor

  • Growth: An opportunity to join a fast growing and agile company

  • The people: You will join an international team of driven and supportive people on a mission

  • Impact: You have a direct impact on people's lives and make a true difference

  • Feel welcome: First class company onboarding week that will get you settled in in no time, both remotely and in-house

  • Experience a strong focus on professional and personal growth across all teams (we are a Coaching company after all!)

  • Working on the forefront of the future of work in an international environment


About CoachHub

CoachHub is the leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce, regardless of department and seniority level. By doing so, organizations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention.

CoachHub’s global pool of coaches is comprised of over 3,000 certified business coaches in 70 countries across six continents with coaching sessions available in over 60 languages, to serve more than 500 clients.

Our programs are based on advanced R&D from our Coaching Lab. CoachHub is backed by leading tech investors, including Draper Esprit, Holtzbrinck Ventures, Partech, RTP Global, Signals Venture Capital, Sofina, Softbank and Speedinvest.

As of 2022, CoachHub is a certified Carbon Neutral Company. Find out more about CoachHub’s dedication to positive impact at www.coachhub.com/esg.