Your mission
Responsibilities:
The Bliq consumer app has already achieved a successful launch, garnering a strong base of over 100,000 early adopters. Your role is pivotal in advancing it to the next level. Your responsibilities will include:
- Develop, implement, and manage mobile performance marketing campaigns across multiple channels (e.g., Meta, Google, Apple, TikTok, etc.) to drive app installs and user engagement.
- Conduct thorough market research and competitive analysis to identify growth opportunities and target audience insights.
- Collaborate with the product and analytics teams to define key performance indicators (KPIs) and measure the success of campaigns.
- Utilize A/B testing methodologies to optimize ad creatives and user funnels.
- Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement.
- Manage and allocate marketing budgets efficiently to maximize ROI and user acquisition.
- Implement App Store Optimization (ASO) strategies to improve app visibility and conversion rates.
- Stay updated with the latest trends and best practices in mobile app marketing and performance advertising.