10% is reshaping the future of consumer loyalty by empowering brands to take back control from retailers. We enable leading FMCG companies to build direct, data-rich relationships with their customers through a unified loyalty platform that works seamlessly across all channels. Shoppers are rewarded consistently for buying the brands they love, no matter where they shop, while brands gain access to powerful first- and zero-party data, behavioral insights, and automated engagement tools. By combining loyalty, data, and media into one scalable ecosystem, 10% unlocks a new growth engine for brands ready to own their audience and outperform in a retail-dominated landscape.